MY STORY
I am passionate about Innovating, building brands, and pretty much anything that relates to digital marketing, design and technology. I love to take on big gritty business challenges with the passion of an intrapreneur
For the last fifteen years I have worked for the New Zealand baking division of George Weston Foods 'GWF'. GWF is a bakery FMCG business that makes packaged bread, small goods and pies. In my time with the business, I've worked on Tip Top® Bakery, Ploughmans® Bakery, Bazaar®, Two Hands®, Big Ben®, Dad's Pies® and The Baker's Son®.
I've been with GWF for fifteen years for two reasons. The first is GWF is a well-resourced and locally governed business division. As a result, I have been able to develop and implement the strategy and innovation program for all the brands that I work on. This has allowed me to execute a lot of end-to-end innovation and marketing projects. At the time of this website being published I have delivered 60 projects. 92% of them have been new product projects that didn't always have advertising attached to them. Of these projects only 5 have not stood the test of time. The other 8% of projects have either been comm's only or have been business configuration projects usually relating to supply chain or distribution.
The business is also focused on encouraging staff to pursue personal development and push themselves. It's because of this environment I've not only been able to push myself within marketing and innovation, but I have been able to build out entirely new skill sets within digital marketing, website design (and development) and more recently graphic design, video production, 3D modelling and augmented reality. Originally, I got into design as I had wanted to visualise innovation and create aesthetically pleasing selling tools. I've learned over the years that the more beautiful and polished an idea looks even if it's brand new, the easier it is for stakeholders to engage in it.
These days I see myself as a native ideator and innovator, who approaches business challengers with multiple lens and a whole of business mindset. I seek out experts to inform and collaborate with on a challenge and lead the business toward finding the most effective solution possible.
On this website you'll find a collection of branded projects that I have either been pivotal in the brands performance or were particularly important to me.